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	<title>Brunerbiz &#187; Favourite Blogs</title>
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		<title>What Everyone Ought to Know About Writing Persuasively</title>
		<link>http://brunerbiz.com/writing-tips/what-everyone-ought-to-know-about-writing-persuasively/</link>
		<comments>http://brunerbiz.com/writing-tips/what-everyone-ought-to-know-about-writing-persuasively/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:00:20 +0000</pubDate>
		<dc:creator>Jody Bruner</dc:creator>
				<category><![CDATA[Favourite Blogs]]></category>
		<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://brunerbiz.com/?p=1503</guid>
		<description><![CDATA[In a few weeks I’m presenting a session at the CSTD conference on the topic of marketing skills for trainers, with an emphasis on writing skills. Only problem, is I can’t seem to get started. Over the past few months, I’ve been collecting blogs on the topic of persuasive writing, and I thought summarizing them [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1525" title="being persuasive" src="http://brunerbiz.com/wp-content/uploads/2010/10/being-persuasive1.jpg" alt="being persuasive" width="425" height="282" />In a few weeks I’m presenting a session at the<a href="http://www.cstd.ca/ProfessionalDevelopment/Conference/tabid/390/Default.aspx"> CSTD conference</a> on the topic of marketing skills for trainers, with an emphasis on writing skills. Only problem, is I can’t seem to get started. Over the past few months, I’ve been collecting blogs on the topic of persuasive writing, and I thought summarizing them here for you might help us both. So here’s what I’ve got:</p>
<p>Here’s a great article called <a href="http://www.copyblogger.com/scannable-sales-pages/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Copyblogger+%28Copyblogger%29&amp;utm_content=Google+Reader">Want People to Read Your Sales Page? Make it Scannable</a> by Dave Navarro at Copyblogger who shares tips for making your sales writing easy to scan by writing benefit-packed subheads. It’s a great example of what it teaches and it&#8217;s full of other good writing advice. In fact Copyblogger has  whole series of great articles about <a href="http://www.copyblogger.com/magnetic-headlines/">writing magnetic headlines</a>. (I used one of their tips to write the title for this blog&#8211;do you like it?) And here’s one from Problogger: <a href="http://www.problogger.net/archives/2009/05/23/15-ways-to-rework-your-next-blog-post-title/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29&amp;utm_content=Google+Read">15 Ways to Rework your Next Blog Post Title</a></p>
<p>From Brian Clark, also from Copyblogger, some good <a href="http://www.copyblogger.com/how-to-become-a-heroic-business-blogger/">tips for writing engaging case studies</a> that shine the light on your clients’ successes.</p>
<p>This is a good one by Johnny B Truant on using storytelling to sell: <a href="http://www.problogger.net/archives/2010/10/12/how-to-use-storyselling-to-boost-sales/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29&amp;utm_content=Google+Reader">How to Use Storyselling to Boost Sales</a></p>
<p>Read Lynn Gaertner-Johnson’s <a href="http://www.businesswritingblog.com/business_writing/2010/09/essentials-of-emails-that-sell.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+businesswritingblog%2FBwB09+%28Business+Writing%29&amp;utm_content=Google+Reader">Essentials of Emails That Sell</a> for a good summary of email writing tips. I see this as a checklist more than in-depth strategies.</p>
<p>It’s not easy to write about yourself, and yet your clients need to know you’re credible. Again from Copyblogger, here are some good ideas for <a href="http://www.copyblogger.com/sales-copy-credibility/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Copyblogger+%28Copyblogger%29&amp;utm_content=Google+Reader">how build personal credibility</a>.</p>
<p>Do you have a company blog? You should. Here are some great ideas to help you get it right  by Matthew Stibbe of Bad Language: <a href="http://www.badlanguage.net/writing-a-company-blog-people-will-actually-read?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+BadLanguage+%28Bad+Language%29&amp;utm_content=Google+Reader">Writing a company blog people will actually read.</a> My favourite line from this blog is “Where possible, write <em>for</em> (or to) your readers rather than <em>about</em> your company.” Also check out <a href="http://www.wordsellinc.com/blog/blogs/faq-writing-tips/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+WordSellInc+%28Word+Sell%2C+Inc.%29&amp;utm_content=Google+Reader">9 Common Corporate Blog Writing Errors</a> from Brad Shorr. And here from Problogger:  <a href="http://www.problogger.net/archives/2009/08/27/find-readers-business-blogging/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29&amp;utm_content=Google+Reader">How to find readers for a business blog.</a></p>
<p>From goodcopybadcopy, a great blog called <a href="http://www.daccreative.co.uk/goodcopybadcopy/2010/06/21/who-do-you-think-you%E2%80%99re-talking-to/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+goodcopybadcopy+%28goodcopybadcopy%29&amp;utm_content=Google+Reader">Who do you think you’re talking to?</a> A vivid illustration of how flat your writing can be if you don’t think hard about who you’re writing to and what they care about.</p>
<p>Yet another Copyblogger article, this time by Sonia Simone: <a href="http://www.copyblogger.com/marketing-basics/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Copyblogger+%28Copyblogger%29&amp;utm_content=Google+Reader">The Complete Newbie’s Guide to Marketing</a>.</p>
<p>Lots to read! Lots of inspiration.</p>
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		<title>Blogs We Like</title>
		<link>http://brunerbiz.com/favourite-blogs/blogs-we-like/</link>
		<comments>http://brunerbiz.com/favourite-blogs/blogs-we-like/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 00:23:52 +0000</pubDate>
		<dc:creator>Jody Bruner</dc:creator>
				<category><![CDATA[Favourite Blogs]]></category>

		<guid isPermaLink="false">http://brunerbiz.com/uncategorized/blogs-we-like/</guid>
		<description><![CDATA[I’ve been collecting great blog postings for ages now, and it’s high time I share a few of my faves. Know any high school students who need to write a winning college entry exam? Here’s some advice from the Figarospeech blog. English is a “magnificent bastard tongue” which has grown by absorbing words from other [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve been collecting great blog postings for ages now, and it’s high time I share a few of my faves. </p>
<p>Know any high school students who need to write a winning college entry exam? Here’s <a href="http://grammar.about.com/b/2010/06/18/how-to-write-a-winning-essay.htm">some advice</a> from the Figarospeech blog.</p>
<p>English is a “magnificent bastard tongue” which has grown by absorbing words from other languages. Try this word/origin matching <a href="http://grammar.about.com/b/2010/04/19/a-matching-quiz-on-loanwords.htm" target="_blank">quiz</a> from About.com. I only got 10/20, and I might have cheated a bit.</p>
<p>Another <a href="http://grammar.about.com/b/2010/06/09/english-language-trivia-quiz.htm">quiz</a> from About.com—this one is an English Language Trivia Quiz.</p>
<p>Where does English get its best new words? According the <a href="http://www.todaytranslations.com/press-room/58/simpsons-greatest-language-contribution" target="_blank">todaytranslations</a> it’s the Simpsons with words like Doh!, introubulate, craptacular and eat my shorts. Doh! has its own entry in the Oxford English Dictionary.</p>
<p>Here’s a fun blog about <a href="http://www.aboutenglishidioms.com/">English idioms</a>—learn about the source and meaning of expressions like ‘pushing the envelope,’ ‘give a hoot,’ and ‘Potemkin Village.’</p>
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		<title>Best Blogs I Read This Week</title>
		<link>http://brunerbiz.com/favourite-blogs/best-blogs-i-read-this-week-3/</link>
		<comments>http://brunerbiz.com/favourite-blogs/best-blogs-i-read-this-week-3/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 22:49:47 +0000</pubDate>
		<dc:creator>Jody Bruner</dc:creator>
				<category><![CDATA[Favourite Blogs]]></category>

		<guid isPermaLink="false">http://brunerbiz.com/?p=889</guid>
		<description><![CDATA[Will you say twenty ten, two thousand ten or two thousand and ten? Probably twenty ten—read Language Log for a recap of the discussion. Great Resources for ESL writers from Writing Matters Free e-book with lots of inspirational bits from Seth Godin. While most of you don’t write copy for the web, there’s a ton [...]]]></description>
			<content:encoded><![CDATA[<p>Will you say twenty ten, two thousand ten or two thousand and ten? Probably twenty ten—read Language Log for a <a href="http://languagelog.ldc.upenn.edu/nll/?p=2012" target="_blank">recap</a> of the discussion.</p>
<p>Great <a href="http://writingmatters.typepad.com/blog/2009/12/help_esl_e-mail_customer_service.html" target="_blank">Resources for ESL writers</a> from Writing Matters</p>
<p>Free <a href="http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29&amp;utm_content=Google+Reader" target="_blank">e-book</a> with lots of inspirational bits from Seth Godin.</p>
<p>While most of you don’t write copy for the web, there’s a ton of good general writing advice in this Copyblogger article that applies to ALL writers: <a href="http://www.google.com/reader/view/user/-/state/com.google/reading-list#stream/user%2F16596978745897219389%2Fstate%2Fcom.google%2Fstarred" target="_blank">Ten Secrets for More Magnetic Copy</a></p>
<p>Some guidelines for using <a href="http://www.google.com/reader/view/user/-/state/com.google/reading-list#stream/user%2F16596978745897219389%2Fstate%2Fcom.google%2Fstarred" target="_blank">articles</a> from The Grammarphobia Blog.</p>
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		<title>Best Blogs I Read This Week</title>
		<link>http://brunerbiz.com/favourite-blogs/best-blogs-i-read-this-week-2/</link>
		<comments>http://brunerbiz.com/favourite-blogs/best-blogs-i-read-this-week-2/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 21:13:15 +0000</pubDate>
		<dc:creator>Jody Bruner</dc:creator>
				<category><![CDATA[Favourite Blogs]]></category>

		<guid isPermaLink="false">http://brunerbiz.com/uncategorized/best-blogs-i-read-this-week-2/</guid>
		<description><![CDATA[The Myth of High-falutin Copy Escalator Clause—Patricia O’Connor’s rant about the customer service buzzword “escalate” meaning to raise a problem or concern to a higher level. There’s lots written about grammar rules that are just plain wrong—here’s a blog about rules that do matter. Learn them or find yourself in Grammar Hell. Avoid Thundershower Activity: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://expertaccess.cincom.com/2009/10/the-myth-of-high-falutin-copy/" target="_blank">The Myth of High-falutin Copy</a></p>
<p><a href="http://www.grammarphobia.com/blog/2009/10/escalator-clause.html" target="_blank">Escalator Clause</a>—Patricia O’Connor’s rant about the customer service buzzword “escalate” meaning to raise a problem or concern to a higher level.</p>
<p>There’s lots written about grammar rules that are just plain wrong—here’s a blog about <a href="http://writingmatters.typepad.com/blog/2009/10/theres-grammar-hell-to-pay-if-you-break-these-rules.html" target="_blank">rules that do matter</a>. Learn them or find yourself in Grammar Hell.</p>
<p><a href="http://www.manageyourwriting.com/2009/10/this-week-avoid-thundershower-activity.html" target="_blank">Avoid Thundershower Activity</a>: instead, be plain and direct: avoid thunderstorms instead. From Manage Your Writing by Kenneth W. Davis.</p>
<p>From the archives of <a href="http://itre.cis.upenn.edu/~myl/languagelog/archives/002224.html" target="_blank">Language Log</a>, a linguist’s rant against the “rule” that says never start a sentence with “and.”</p>
<p>From Men with Pens, a fun tribute to <a href="http://menwithpens.ca/writer-inspiration-get-physical" target="_blank">the benefits of using exercise</a> (and sex) to help overcome writer’s block.</p>
<p>A reminder from Zen Habits that <a href="http://zenhabits.net/2009/10/life-is-poetry/" target="_blank">Life is Poetry</a>, and that we write our poem every day we live. It includes a beautiful poem by William Carlos Williams.</p>
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		<title>Best Blogs I Read This Week</title>
		<link>http://brunerbiz.com/favourite-blogs/best-blogs-i-read-this-week/</link>
		<comments>http://brunerbiz.com/favourite-blogs/best-blogs-i-read-this-week/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 17:26:38 +0000</pubDate>
		<dc:creator>Jody Bruner</dc:creator>
				<category><![CDATA[Favourite Blogs]]></category>

		<guid isPermaLink="false">http://brunerbiz.wordpress.com/2009/08/17/best-blogs-i-read-this-week/</guid>
		<description><![CDATA[This post from Zen Habits called The Minimalist Principle: Omit Needless Things is inspired by Strunk and White’s advice: “Omit needless words.” Good advice for writing and  living. Want to test your punctuation? Here are 76 Online Opportunities to Build Your Punctuation Skills If you spend a lot of time at your computer writing, you’ll [...]]]></description>
			<content:encoded><![CDATA[<p>This post from Zen Habits called <a href="http://zenhabits.net/2009/08/the-minimalist-principle-omit-needless-things/" target="_blank">The Minimalist Principle: Omit Needless Things</a> is inspired by Strunk and White’s advice: “Omit needless words.” Good advice for writing and  living.</p>
<p>Want to test your punctuation? <a href="http://writingmatters.typepad.com/blog/2009/08/online-punctuation-practice.html" target="_blank">Here are 76 Online Opportunities to Build Your Punctuation Skills</a></p>
<p>If you spend a lot of time at your computer writing, you’ll appreciate this guest post on Problogger called <a href="http://www.problogger.net/archives/2009/08/04/nimble-fingers-how-to-keep-a-problogger%E2%80%99s-most-important-asset-healthy/" target="_blank">Nimble Fingers</a>. It gives you exercises to keep your hands, arms and shoulders loose and injury free.</p>
<p>Is it okay to use “they” or “their” as a singular pronoun? Yes, according to grammar guru Patricia O’Conner. Read <a href="http://www.grammarphobia.com/blog/2009/07/on-language-all-purpose-pronoun_26.html" target="_blank">On Language: All Purpose Pronoun</a></p>
<p>After reading Don Tapscott’s <a href="http://en.wikipedia.org/wiki/Wikinomics" target="_blank">Wikinomics</a> last spring, I’ve been wondering how the open source model might work in my world of corporate training. Seth Godin has a related post: <a href="http://sethgodin.typepad.com/seths_blog/2009/08/education-at-the-crossroads.html" target="_blank">Education at the Crossroads</a>.</p>
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		<title>Best Blog Posts I Read This Week</title>
		<link>http://brunerbiz.com/favourite-blogs/best-blog-posts-i-read-this-week/</link>
		<comments>http://brunerbiz.com/favourite-blogs/best-blog-posts-i-read-this-week/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 18:33:17 +0000</pubDate>
		<dc:creator>Jody Bruner</dc:creator>
				<category><![CDATA[Favourite Blogs]]></category>

		<guid isPermaLink="false">http://brunerbiz.wordpress.com/2009/07/26/best-blog-posts-i-read-this-week/</guid>
		<description><![CDATA[In no particular order: Translate Into English, by Kenneth Davis of Manage Your Writing. This post promotes writing with short, simple words. I always like his posts. Two Quotes I wish I’d Written, by linguistics student Gabe Doyle, a fervent anti-prescriptivist. 5 Atrocious Science Clichés to Throw Down A Black Hole, from Wired. The title [...]]]></description>
			<content:encoded><![CDATA[<p>In no particular order:</p>
<p><a href="http://www.manageyourwriting.com/2009/07/this-week-translate-into-english.html" target="_blank">Translate Into English</a>, by Kenneth Davis of Manage Your Writing. This post  promotes writing with short, simple words. I always like his posts.</p>
<p><a title="http://motivatedgrammar.wordpress.com/2009/07/20/two-quotes-i-wish-id-written/" href="http://motivatedgrammar.wordpress.com/2009/07/20/two-quotes-i-wish-id-written/">Two Quotes I wish I’d Written</a>, by linguistics student Gabe Doyle, a fervent anti-prescriptivist.</p>
<p><a href="http://www.wired.com/wiredscience/2009/07/blackholescience/">5 Atrocious Science Clichés to Throw Down A Black Hole</a>, from Wired. The title says it all. Seems no field is immune.</p>
<p><a href="http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/">30 Words You Need to Stop Using Today</a>, a cheeky, articulate and above all funny rant about clichés and buzzwords.</p>
<p><a href="http://languagelog.ldc.upenn.edu/nll/?p=1599" target="_blank">Write Like Me</a> from Language Log. It’s about the same issues—her/she and like/as—that I discuss in <a href="http://brunerbiz.wordpress.com/2009/07/20/you-dont-drive-like-her/">You Don’t Drive Like Her.</a></p>
<p><a href="http://sethgodin.typepad.com/seths_blog/2009/07/winning-on-the-uphills.html">Winning on the Uphills</a>. Marketing guy Seth Godin writes about how we grow most when we’re challenged. Inspiring.<a title="http://www.manageyourwriting.com/2009/07/this-week-translate-into-english.html" href="http://www.manageyourwriting.com/2009/07/this-week-translate-into-english.html"> </a></p>
<p>Have you read anything especially interesting?</p>
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