“If you don’t find it in the index, look very carefully through the entire catalogue.” Sear, Roebuck and Co Consumer’s Guide, 1897

“Next to doing the right thing, the most important thing is letting people know you’re doing the right thing.” John D. Rockefeller

“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.” Robert G. Allen

“God help us if we ever take the theater out of the auction business or anything else. It would be an awfully boring world.” A. Alfred Taubaum

“Of course you sell candidates for political office the same way you sell soap or sealing wax or whatever; because, when you get right down to it, that’s the only way anything is sold.” Sid Bernstein

“Everyone lives by selling something.” Robert Louis Stevenson

“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.” A. Alfred Taubman

“The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her for the price of the product.” John Berger

“We’re not in the hamburger business, we’re in show business.” Ray Kroc

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” Peter Drucker